Fred Sandback
The campaign of Fred Sandback: Sculpture and Works on Paper was part of the so called exhibition at The Davis Museum in Massachusetts. The Museum exhibited the work of Sandback in the dramatic architecture of the Tanner Gallery, with the installation reaching from the ground floor to the 3rd floor and the works on paper being installed throughout.
The campaign enhold a brochure design for on-site usage, and an informative poster to communicate 'Do Not Touch'. Together with copywriter Tom Greenwood we created the slogan "Being Touched by Art: Good, Touching Art: Bad". This sentance was translated into graphics which were used on the brochure and campus poster.
Designed while working at Base, i.c.w. Min Lew, Tom Greenwood.
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